Posts Tagged ‘niche’

A day or two ago, as I was perusing around the Internet, I came to the realization that I do not fit into any sort of niche.  Sure, there are things that I am interested in and I do have quite a few hobbies.  Despite this, I find it difficult to devote 110% of my efforts, time, and energy into writing about one thing on a blog.

Image from barnoid

I love food, and I usually write my thoughts and reviews about bay area restaurants on Yelp.  I enjoy snowboarding, but I can’t tell you the latest hot gear to get from Burton or Rossignol.  Social media and online engagement is a part of my job and I love it, but not really something I can discuss all the time, every time.  Occasionally, of course, I love pointing out some of my favorite programs online.

In either case, the only ‘niche’ I seem to fill is the occasional snarky 20-something year old, which I’m told is overdone.  That got me thinking: is being in a niche something really necessary to succeed with an online presence, or can you still be just yourself?

A part of me thinks … no.  After all, that’s why a lot of people visit food blogs, movie blogs, etc.  These cater to a specific interest, and usually offer a rich plethora of information.  On the other hand, there are also those random Internet personalities that tend to generate a lot of traffic.

In either case, niche or not, I suppose the only thing I can really do is to continue to write about things I’m interested in and things I WANT to write about…even if it is focused on absolutely nothing.  After all, isn’t it better to read that as opposed to some blog that focuses solely on garnering traffic?

Or am I just justifying the fact that I have absolutely no type of focus on this blog?

Hum.  Either way, I’m having some serious thoughts on some web re-design.  Stay tuned!