Hi, I’m Shay Fan.
Editorial Lead at Meta. Author. Greeting card founder. Chaotically good. Endlessly curious.
I've spent my career building brands and communities at places like Meta, YouTube, Microsoft, Genentech, and many more. Somewhere along the way I realized my career and life isn't a ladder — it's a collection. And I'm still adding to it. What's your story?
Currently
writing a new picture book
The things occupying my brain
Six things I’m making, building, and thinking about right now.
Sweet and Sour Paperie
Subscription postcards that are nice and not so nice.
I co-founded Sweet and Sour Paperie with my best friend Alena. It's a subscription postcard company for the moments when you want to send a little joy or a light insult. We're building it in public, learning as we go, and learning as much as we can while we're doing it.
Things I've Built
A few examples of the things I had a hand in bringing to life online and in-person.
Built Meta Prosper from zero — a community program that has been powered by 50+ volunteers, reaching 4MM+ (and more), grown entirely through partnerships, passion, and amazing people.
At YouTube I created the first performance marketing framework for Originals content — translating data science into marketer language (it worked so well they hired me full-time).
Took a consumer-tech brain into regulated oncology at Genentech and built the digital marketing plan anyway targeting healthcare providers about the portfolio of oncology drugs.
Ran end-to-end influencer campaigns at Microsoft and Skype before “influencer” was a job title.
Published a children's book. Writing fiction across formats. Oh, and fostering dogs when I can... because balance.
Jane-of-all-trades with a romantic streak. I believe in science, facts, and data. I also don't mind when someone pulls out a tarot deck and yes, I know all my signs. I'm a mom, a runner, and definitely have too many tabs open. Based in LA, perpetually online.
I speak, consult, and collaborate.
Keynotes, panels, storytelling events, and podcast appearances — I enjoy showing up on stages and across social. Strategic consulting on brand, comms, community, and practical AI. And if you're building or reading something interesting, I want to hear about it.