Marketing Channel Strategy

Challenge: Relaunch Biooncology.com, the most visited oncology education website for healthcare providers.

Role/Results: I was the digital subject matter expert that worked closely with several teams including legal, regulatory, medical, brand, program management and marketing science. In tandem with the program manager, we launched the website within the designated timeline and within budget. I optimized the marketing spend to ensure that the most effective digital channels used to drive the desired results (visits and engagement).