Influencer Campaign

Challenge: Skype has been known for connecting people via the desktop. Showcase the Skype mobile experience and reach a younger, hyper-connected audience.

Results: I worked closely with cross functional teams and the agency to identify and partner with 10 influencers from a different iconic city across the world in a campaign titled "Your City, Your Passion." The program connected Skype with their audience and demonstrated the different Skype features to stay connected on-the-go. The program resulted in an uptick of downloads and activations of the Skype app.